IPR (image, TV rights)

The IPRs – Intellectual Property Rights – of a sports stakeholder have an enormous importance in the actual world of sport.

Brand image, sponsorships agreements, marketing and merchandising strategies, actions against ambush marketing and protection of trademarks are part of any business of sports entities.

Image rights and endorsement represent a major source of revenue for athletes. isportlaw assists and supports its clients (entities or individuals) with their IPRs, making them a valuable asset.

isportlaw negotiates, drafts and enforces agreements by and between licensor and licensee of IPR such as TV & Media and image rights.

The isportlaw team also includes professionals with competence in the registration and protection of trademarks before the WIPO (World Intellectual Property Organization) and the EUIPO (European Union Intellectual Property Organization).